The Facts
- Dramatic Video Series for the web
- 3-4 minute webisodes
- 14 webisodes in total for the first season
- First webisode released Aug 1st, 2008 with each additional episode launching at one week intervals
- Launching on YouTube, Facebook, iTunes and other video sharing sites, as well as TangledWeb.tv
- Free distribution - watch online or subscribe for free via iTunes (video podcast)
The Show
- Plot Brief: A former intelligence officer starts a web 2.0 company to fight Global Warming. He stumbles onto a world-wide environmental conspiracy with deadly results.
- Inspired by X-Files, 24, Lost, The Office
- First time writer/director
The Production
- Shot in Toronto with 100% Canadian cast and crew
- 18 Shooting Days over 3 months (working around cast and crew paying gigs)
- Shot in HD (720p) with production quality equipment and crew
- Professional actors and crew drawn from Toronto's wealth of talent
- All on one laptop: edited, sound design&mix, graphics and effects, color correction, transcoding (and it was a prop too).
Business Model
- Build an audience with Season 1 by offering free episodes. (i.e. Joss Whedon's Dr. Horrible Sing-a-long-blog)
- Monetize Season 1 after it is fully released through iTunes and other channels
- Monetize future seasons
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